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Each items sold feeds someone in need

Ethical clothing with a mission to change how we shop

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We are ETAN Apparel

ETAN (pronounced eaten) Apparel is a luxury and responsible fashion brand that feed people in need for every item sold and we give you, the customer the option to choose who you want to feed for every item you purchase.

We are more than another clothing brand. We want to make a difference and help those who are less fortunate. We currently work with 3 amazing organisations to feed people:
Home | Akshaya PatraWe Have A Great Update From Your HELP!! Brixton Soup Kitchen to help  homeless and vulnerable people | Charity Fundraising Page with GoGetFunding (@pennyappeal) | Twitter
Click on the logos to find out more about these amazing charities


The founder, Kevin Patrick came across an article of a gentleman in India who gave up his well-paid job working in a 5* hotel as a catering manager to feed the homeless people of India with his own money. The reason why the gentlemen gave up his job was that one day whilst he was driving back home and waiting in the heavy traffic, he saw a homeless person eating his own excretion due to extreme poverty. After seeing this horrific image the gentleman was not able to sleep or live with himself especially working in an industry where a huge amount of food is wasted.

This saddening but uplifting story gave Kevin the inspiration and drive to create ETAN Apparel. Our aim is to provide 1M+ meals by 2025.